2014MascotBracketHeaderMoxie Fodder presents the third annual Mascot Bracket. The seeds and school names have been removed in order to focus on the aesthetic aspect that each team’s mascot brings to the table. Also to help answer the age old questions, like who would win in a head-to-head match; a wildcat or a panther, a lumberjack or a ram, a eagle or a cyclone? Even if you want to keep with your tried and true bracket methods, add this wild-card system to the mix for an interesting approach to the madness.

2014MoxieFodderMascotBracket

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TomnodMalaysianFlightHeaderAs dozens of ships and aircraft from 10 nations scour the seas for the missing Malaysia Airlines jet, Tomnod, a US-based satellite imaging company has launched its own search effort with a crowdsourcing campaign to locate the Boeing 777. Already 3,200 square kilometres of imagery has been made available for volunteers to search online, with more images expected to be released over the next 24 hours. Users are encouraged to zoom in on each satellite image and drop a pin if they see anything that they believe could be wreckage.

Thanks to Erin Lovett for today’s fodder.

AnadoluSigortaHeaderThe Street Fighter video game franchise is one of the best selling of all time, it only makes sense to take advantage of that global reach in order to sell products. Turkish car insurance company Anadolu Sigorta used Ryu, the poster boy of the series, in their latest TV spot. In a spot-on recreation of the bonus levels from the 1991 classic Street Fighter II, Ryu convinces a stubborn motorist the importance of having auto coverage.

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MuwiLawnMowerHeaderFour South Korean designers came up with a new concept for a lawn mower. The Muwi is an innovative lawn mower that calculates the size of the lawn and automatically cuts the grass., similar to how a Roomba operates. As the grass cuttings accumulate inside the machine, the Muwi constructs and compresses them into cylindrical blocks. The blocks can become balls for children to play with or discs that can be combined to make a chair. After the blocks are used, they can be left to return to nature. Read the rest of this entry »

AndrewWhyteHeaderAs part of his 365-day project, Andrew Whyte photographs a regular LEGO man armed with a camera wherever he goes every day for an entire year. He keeps the Legographer in his pocket, and brings him out whenever there’s a moment worth capturing. Whyte uses his iPhone 4s instead of heavy camera equipment, to make those every day photos more convenient and less burdensome. He also shoots from a perspective which detaches us from the human point of view, and brings us closer to the tiny world of the Legographer. Read the rest of this entry »

JanePerkinsHeader

UK-based artist Jane Perkins obtains her inspiration in found objects. She uses anything from toys, shells, buttons, beads, jewelry etc. as material for her re-interpreted contemporary art. Inspired by impressionist artist and famous portraits, Perkins achieves a mesmerizing effect in her creations. Her work keeps your eyes attached from a distance view and a close-up as well with so many interesting small pieces perfectly arranged to masterpieces.

Thanks to Chris Terrell for today’s fodder. Read the rest of this entry »

MehmetGozetlikHeaderWith his latest series, designer Mehmet Gozetlik raises the question “what would happen if you took iconic brands and minimized the details on their packaging to their absolute minimum?” In many cases, the experiment elevated the brand, bringing a simple and elegant feel to the product. While a few explorations seem to work on the generic product level, most work best at the 3rd level of distillation, where the logo alone functions on a colored field with a particular shape

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J&BWhiskeyHeaderTo celebrate their period of origin – the late 19th century, a time when tattoos were becoming popular – J&B partnered with tattoo artist Sebastien Mathieu to create 25 limited edition tattooed bottles of J&B blended scotch whiskey. In order to prevent the needles from breaking each glass bottle during the 20 hour sessions, they were covered with a thin skin toned latex skin. Read the rest of this entry »

MichaelAllenHeaderNew York City-based graphic designer and facial hair enthusiast Michael Allen has brilliantly created a new font using his own facial hair as inspiration. The Alpha Beard series includes punctuation in addition to bold and medium variations, each formed from the thickness and thinness of the stubble. Many of good beards for sacrificed in the name of typography.  Read the rest of this entry »

JoshCooleyHeaderJosh Cooley, a story supervisor at Pixar Animation Studios, best known for his work on  UpRatatouille and Cars, has recently tried his hand at more adult subject matter. While we might still be many years away from Pixar’s take on Silence of the Lambs, Conley has applied the same kid friendly animation style to some iconic scenes from classic R-rated movies. Read the rest of this entry »