i’m sure many of you remember carrying around your favorite toy as a child. creating imaginary worlds that cars would drive through and dinorsaurs would stomp on. taking that idea a step further,  Disney is leading the way of merging toys with touchscreen technology, they call it AppMATes. their flagship brings the world of Cars 2 to life, allowing kids to drive along familiar streets encountering characters from the movie. each car unlocks more parts of the city, check out the video below to see how it works.

http://creativity-online.com/work/disney-mobile-appmates/24633

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