Today’s fodder is a clip from Volkswagen’s Theory of Fun campaign, which transformed things we should be doing (driving the speed limit and wearing your seatbelt) into enjoyable activities that we actually want to do. In this particular clip they tackle the idea that you should take the stairs instead of an escalator by making each step into a piano key. Thanks to Julie Smith for today’s submission.

http://www.youtube.com/watch?v=2lXh2n0aPyw

You can see all of Volkswagen’s Theory of Fun Installments here:

http://www.thefuntheory.com/

Thanks to Julie Smith for today’s submission.

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