Beer advertisements traditionally boasts the coldest filtration process, the most attractive models and the best accompaniment to any sporting event. However, Danish brewing company, Carlsberg, has taken a different approach to advertising their product. They planted 148 frightening grizzled bikers in a movie theater that held 150 people. The two remaining tickets were then sold to unsuspecting couples. Click the link below to see how the guerilla campaign played out.

Thanks to Steve Chieffo for submitting today’s fodder.