National Geographic teamed up with AppShaker to create an augmented reality installation for Hungarian shopping malls. The shoppers were able to interact with leopards, brave thunderstorms and make room for a T-Rex right in the middle of the courtyard. The display toured retail complexes across Hungary, making 1,000s of direct brand impressions and twice as many through snapshots and videos posted to social media sites.

Also, look for Katie Butterfield’s Hungarian doppelgänger. around 1:28.

Thanks to Dave Bauer for today’s fodder.