Fresh Green Ads, a Dutch agency, known for cutting company logos in crop fields and creating giant sand statues of products, has recently added a new attention garnering technique to their bag of tricks. By using an environmentally friendly hydrophobic substance, they are able to display the client’s commercial message in a downpour while staying completely invisible otherwise. The RainCampaign, is targeted for products that benefit on the wetter weather, such as tires and tropical vacations.

Thanks to Jeff Hilimire for today’s fodder.

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