Dominic Engels, the head marketer for Paramount Farms, had an idea in 2009 to blend pistachio nuts with fixtures from gossip magazines and internet memes. That idea lead to Wonderful Pistachio’s highly successful Get Crackin’ campaign. From September 2010 to this October the delightfully simple TV spots helped propel sales 134% by volume. Click the link below to read an article about the history and the success of the Get Crackin’ campaign.

Thanks to Joe Koufman for today’s fodder.