Developed by Captive Media, a UK design firm, the games fit above existing urinals and are controlled solely by the direction of gents’ streams. The games present venues with a unique opportunity to differentiate themselves from the competition, generate significant local ‘buzz’ and run memorable on-​screen promotions near the point-​of-​sale. The Ta Bouche bar in Cambridge was the first on board and are already seeing a substantial increase in units sold and repeat business.