For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen to them.  With the help of director Ryan Ledwidge (The Guardian’s “Three Little Pigs” Spot), Kiefer Sutherland tells the tale of Susan Glenn, his (fictional) girl who got away, in a stylish, surreal spot that plays like a memory. The poetic narration and fantastical dream sequences add an air of sophistication to a brand that hasn’t made much in the past.

Thanks to Ryan Besch for today’s fodder.