Some 20 artists contributed sketches for the giant Guinness pint sculpture, which is almost totem-pole-like and will sit at the Guinness Storehouse in Dublin for all to worship. The wood carving measures 12′ tall and weighs in at a whopping 2 tons.  In recent years, Guinness has done a fair bit of self-mythologizing—now it’s just going ahead and building monuments to itself.

Thanks to Joe Koufman for today’s fodder.

Guinness has proven they can stay ahead of the pack with digital innovations by teaming up with BBDO New York. Banking on the characteristic dark color, they developed a pink glass that becomes a scannable QR code when it is full.