Coke Zero teamed up with the James Bond franchise to tease the Skyfall, the 23rd installment in the 007 series. They’ve orchestrated an elaborate stunt for unsuspecting train passengers to win exclusive tickets to see the movie. The stunt challenged people to race to a certain platform within 70 seconds, all the while dodging cliche movie obstacles throughout the busy train station.

Skyfall opens in in theaters November 9th.

Thanks to Kevin C. Smith and Jason Thomas for today’s fodder.