CarlsbergGM2HeaderDuval Guillaume Modem, a communication agency based out of Antwerp, Belgium, may have found the key ingredients to successful viral marketing. Add unsuspecting participants, believable actors and beer. The agency once again showcases their formula with another fun viral video for Carlsberg beer. This time they put friendships to the test by setting up unsuspecting people and making them believe their friends were in trouble to see how they would respond.

Thanks to Meg Haplerson for today’s fodder.