In the wake of the 2011 earthquake and tsunami in Japan, funerals became a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber events accented with black and white, with any deviation considered inappropriate. For this reason, Japanese funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry.NishinihonTenrei FuneralHome#1NishinihonTenrei FuneralHome#2 NishinihonTenrei FuneralHome#3 NishinihonTenrei FuneralHome#4