Archives for category: Brand

AnadoluSigortaHeaderThe Street Fighter video game franchise is one of the best selling of all time, it only makes sense to take advantage of that global reach in order to sell products. Turkish car insurance company Anadolu Sigorta used Ryu, the poster boy of the series, in their latest TV spot. In a spot-on recreation of the bonus levels from the 1991 classic Street Fighter II, Ryu convinces a stubborn motorist the importance of having auto coverage.

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MehmetGozetlikHeaderWith his latest series, designer Mehmet Gozetlik raises the question “what would happen if you took iconic brands and minimized the details on their packaging to their absolute minimum?” In many cases, the experiment elevated the brand, bringing a simple and elegant feel to the product. While a few explorations seem to work on the generic product level, most work best at the 3rd level of distillation, where the logo alone functions on a colored field with a particular shape

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J&BWhiskeyHeaderTo celebrate their period of origin – the late 19th century, a time when tattoos were becoming popular – J&B partnered with tattoo artist Sebastien Mathieu to create 25 limited edition tattooed bottles of J&B blended scotch whiskey. In order to prevent the needles from breaking each glass bottle during the 20 hour sessions, they were covered with a thin skin toned latex skin. Read the rest of this entry »

JoshCooleyHeaderJosh Cooley, a story supervisor at Pixar Animation Studios, best known for his work on  UpRatatouille and Cars, has recently tried his hand at more adult subject matter. While we might still be many years away from Pixar’s take on Silence of the Lambs, Conley has applied the same kid friendly animation style to some iconic scenes from classic R-rated movies. Read the rest of this entry »

ZeroCarbonFoodHeader

Thanks to a couple of foodie entrepreneurs and a Michelin-star chef, London is now home to Zero Carbon Food, the first bomb shelter turned underground farm. The cavernous bunkers near Clapham North Underground station once housed up to 8,000 Londoners during the World War II, now hosts a  hydroponic garden full of peashoots, arugula, radish, and more. The soft purplish-pink LED light and the extremely minimal travel distance to local restaurants and markets makes the initiative’s carbon foot print nearly nonexistent. Other environmentally impactful benefits include price stability, year-round availability and no agricultural run-off.

StarWarsNFLHeader

Mexico based art director and illustrator John Raya took the 32 teams in the NFL and mixed them up with characters from the Star Wars universe to come up with a football league from a galaxy far, far away. Raya makes a fantastic effort to maintain each team’s color scheme and basic visual identity. You can see the rest of the amazing designs on is Behance page–AFC and NFC. Read the rest of this entry »

2014SuperBowlCommercials

Super Bowl XLVIII did not turn into the epic battle that the analysts predicted. Denver’s instantaneous poor performance, caused many fans to lose interest in what was happening on the field and turn their attention to the commercials. As a result, USA today’s Ad Meter received record highs for participation. While Seattle and the Legion of Boom dominated the game, Budweiser and Doritos made the most of their $4 million and dominated the polls for 2014’s best spot–here’s the five best and worst spots from last night.
BEST#1
Budweiser “Puppt Love”
Ad Meter Score: 8.29
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OldSpiceInterneterventionsHeader

Old Spice has reenlisted former Old Spice Guy Isaiah Mustafa for Interneterventions, the new online initiative pushing the brand’s body sprays. The campaign is built around nine bogus websites that advertise gawdy, faux-manly products and services—like black leather sheets, a live-in gym and a solid gold bluetooth—and Mustafa’s over-the-top disdain for all of them, and anyone who would be sucked in by them.

Users can send the sites to friends as a prank (via Twitter, Facebook or email), and when they try to click around, a warning buzzer sounds and Mustafa appears to offer help for poor lifestyle choices.

OSI-BargainTattoo OSI-BrodosOSI-LeatherSheetsOSI-NeckWorkoutOSI-ProteinCologneOSI-MuscleShirtOSI-SoulPatchPowderOSI-SprayTanPartiesOSI-GoldHeadset

 SchwartzFlavorShotsHeader

‘The Sound of Taste’ is an audio visual installation created for Schwartz Flavor Shots. The beautiful and visually-stimulating slow-motion video shows several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chili and coriander exploding. With bags and bags of spices shooting up into the air in accordance to the sound of music the video attempts to answer the question what does flavor look like? What does it sound like?

WiredInteractivePrintAdHeaderIn the latest edition of Wired magazine, you’ll find the very first interactive print ad courtesy of T+Ink Technology. Inside of 150,000 copies (mostly Chicago and NYC), readers will be able to design their own Motorola Moto X phone by pressing on colored buttons to change the color of the smartphone’s case. The ad plays on the concept that the Moto X is the first customizable smartphone offering over  2,000 unique combinations.

So now we can customize our own phones in a magazine, we love you already, 2014