Archives for category: News

TomnodMalaysianFlightHeaderAs dozens of ships and aircraft from 10 nations scour the seas for the missing Malaysia Airlines jet, Tomnod, a US-based satellite imaging company has launched its own search effort with a crowdsourcing campaign to locate the Boeing 777. Already 3,200 square kilometres of imagery has been made available for volunteers to search online, with more images expected to be released over the next 24 hours. Users are encouraged to zoom in on each satellite image and drop a pin if they see anything that they believe could be wreckage.

Thanks to Erin Lovett for today’s fodder.

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Thanks to a couple of foodie entrepreneurs and a Michelin-star chef, London is now home to Zero Carbon Food, the first bomb shelter turned underground farm. The cavernous bunkers near Clapham North Underground station once housed up to 8,000 Londoners during the World War II, now hosts a  hydroponic garden full of peashoots, arugula, radish, and more. The soft purplish-pink LED light and the extremely minimal travel distance to local restaurants and markets makes the initiative’s carbon foot print nearly nonexistent. Other environmentally impactful benefits include price stability, year-round availability and no agricultural run-off.

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Super Bowl XLVIII did not turn into the epic battle that the analysts predicted. Denver’s instantaneous poor performance, caused many fans to lose interest in what was happening on the field and turn their attention to the commercials. As a result, USA today’s Ad Meter received record highs for participation. While Seattle and the Legion of Boom dominated the game, Budweiser and Doritos made the most of their $4 million and dominated the polls for 2014’s best spot–here’s the five best and worst spots from last night.
BEST#1
Budweiser “Puppt Love”
Ad Meter Score: 8.29
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MessyDesksHeaderResearchers from the University of Minnesota have proven what we’ve known all along: folks with messy desks tend to be more creative. Three experiments were conducted, one of which stuck people in two environments; one neat and one grubby. The people in the grubby room were more likely to choose new stuff compared to their counterparts in the neat room — and we all know trying new things drives creativity.

The study, which was published in the Journal Psychological Science, was aptly named Physical Order Produces Healthy Choices, Generosity, and Conventionality, Whereas Disorder Produces Creativity.

CarlingHeaderThe congratulatory ads continue to roll in following the birth of William and Kate’s royal baby on Monday. Here’s Carling’s entry from ad agency Creature—an amusing tale of a palace nursery decorator who’s working off faulty information.

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JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment and be less frightened by chemotherapy. The initiative revolves around superheroes.

Colorful chemo-bag covers with the insignia of Superman, Batman, Wonder Woman and Green Lantern are used to transform the oft-scary drugs into a “Superformula.” Specially drawn comic books tell medically realistic tales of the Justice League defeating cancer-like diseases to resume their war against evil.

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Started by self-taught illustrator and writer Alex Mathers, the Red Lemon Club is a website that offers battle tested tips and recommendations for the best ways to present creative work. In addition to articles and user comments, RLC provides a free downloadable book and an extremely informative newsletter from that can make all the difference to how to approach and showcase artwork.

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It may be reality or it may just be an April Fool’s Day prank, but Google has announced that YouTube will be closing today. It turns out that the past eight years of the site was just a contest to find the best video in the world. It is now looking for the best video and has enlisted some top YouTubers, including iJustine and Antoine Dodson. The website will be shut down tonight at midnight and a winner will be unveiled in 2023, when the website relaunches featuring only the selected winner.

Thanks to Jorge Torneria for today’s fodder.

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fodderMascotBrackt2012HeaderEngauge Fodder presents the second annual Mascot Bracket. The seeds and school names have been removed to focus on the aesthetic aspect each team’s mascot brings to the table. Even if you want to keep with your tried and true bracket methods, add this wild-card system to the mix for an interesting approach to the madness.

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PESFreshGuacHeaderStop motion animator PES is best recognized for his commercial work with Scrabble, Bacardi and Coinstar, but he just picked up a Best Animated Short Oscar nomination for “Fresh Guacamole”. The premise of the short is simple–an unseen cook uses a series of unusual ingredients to prepare a bowl of guacamole. Although the plot is not revolutionary, the imagination and execution is. Toss in exceptional sound editing and you have a short that is front runner for the Academy Award.