Archives for posts with tag: advertising

JusinGagnicHeaderNew York based artist Justin Gignac is from the school of thought that packaging is the most important part of marketing a product. He believes in it so much that he has enterprisingly began selling trash. Gignac takes ‘hand picked’ pieces of refuse from the streets of New York, sorts them into loosely related groups and places them in simply designed acrylic boxes. So far, he has moved over 1,400 units to buyers from over 25 different countries.

The regular units sell for $50 each, while limited edition ones from events like Obama’s inauguration go for double the usual asking price.

Thanks to Joe Koufman for today’s fodder.

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ScandalousBagsHeaderIn an attempt to make using plastic bags a less appealing option – creative agency Mother, have designed a carrier bag that will make you think twice about whether you really need one.

Available in four styles (robber, junkie, sex addict and terrorist) the bags force you to consider whether the stares and judgement of the general public are a price worth paying for a plastic bag.

Thanks to Joe Koufman for today’s fodder.

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AdobeKulerHeaderDiscovering great color combinations is an integral part of the advertising world, with the release of Adobe’s new app, color hunting has become a whole lot easier.  Adobe Kuler is a free app that allows the user to extract and capture color themes base on objects viewed within the camera. It also allows the opportunity to save, adjust and sync themes with other Adobe applications. Read the rest of this entry »

VendorClientrelationshipHeaderAlthough Scofield’s “Vendor Client Relationship” short first started popped up in 2009, it seems that not much has changed in those four years. The Indianapolis based post-production house takes a light hearted jab at working relationships and how that particular type of office logic would translate to the world outside of agency walls.

IBMSmarterCityHeaderAdvertising can be tough on the eyes if not done properly, something that many city dwellers encounter on a daily basis. IBM had an idea–if cities were smarter, then life in cities would be better. Read the rest of this entry »

NishinihonTenreiFuneralHomeHeader

In the wake of the 2011 earthquake and tsunami in Japan, funerals became a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber events accented with black and white, with any deviation considered inappropriate. For this reason, Japanese funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry. Read the rest of this entry »

ANARHeaderA billboard in Spain created by the Aid to Children and Adolescents at Risk Foundation, an organization dedicated to aiding abused children shows a different message to children and adults, even if both see the ad at the same time.

By using a lenticular printing, the visible images differs based on the vantage point. In this case, if the billboard is seen by children under 4 feet 5 inches, then the message, “If somebody hurts you, phone us and we’ll help you” appears along with a phone number for the ANAR Foundation (Aid to Children and Adolescents at Risk). There’s also a message just for adults, a warning saying, “Sometimes child abuse is only visible to the child suffering it.”

Thanks to Ashleigh Bristow, John Pettinger, Sandy Stewart and Chris Terrell for today’s fodder.

ForbesWifiHeaderMicrosoft teamed up with Americhip (a very trusted Engauge vendor) to stuffed a functional WiFi router into a limited number of the most recent issue of Forbes. Microsoft’s ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge. Read the rest of this entry »

BerrgeTattooHeaderTurkish tattoo studio Berrge, has teamed up with Istanbul based advertising agency BÜRO, to put together an awesome print ad seeking new tattoo artists. The ad essentially becomes the first step of the interview process—applicants must display their drawing skills and steady hand by filling in the QR code that’s faintly visible on the ad. Those who filled in the code perfectly could scan it to receive the official application form by email. BerggeTattoo#1

MirroredMemoryHeader

A Mirrored Memory is the new series of photographs by Texas based photographer, Tom Hussey, on his recent collaboration with pharmaceutical company, Novartis, for their “Reflections” campaign.

To promote the new drug called the Exelon Patch, that helps patients maintain long-term memories, Tom Hussey was fortunate to be included in a lot of the early concept stages for the campaign. The advertising campaign has been extremely successful for the promotion of the brand and people universally respond to the images. Read the rest of this entry »