Archives for posts with tag: commercial

BearAndTheHareHeaderUK department store chain John Lewis has become well-known for the high production value of their annual holiday commercials. This year’s festive ad, The Bear & the Hare, could have been produced using standard animation, but the creative team opted for a much more complex and time-consuming hybrid of hand-drawn animation converted into stop motion animation. The making-of video is almost more impressive than the actual commercial.
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Steven Soderberg’s twisty pharma-thriller “Side Effects” hit theaters today. To create a sense of realism, the studio launched a website for the fictional antidepressant, Ablixa. The website is obviously fake, because the professional consultation link is accompanied by Jude Law’s face, but the commercial is a perfect parody of the pharmaceutical spots we have all become familiar with in recent years.

Thanks to Ken Lawton for today’s fodder.

 For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen to them.  With the help of director Ryan Ledwidge (The Guardian’s “Three Little Pigs” Spot), Kiefer Sutherland tells the tale of Susan Glenn, his (fictional) girl who got away, in a stylish, surreal spot that plays like a memory. The poetic narration and fantastical dream sequences add an air of sophistication to a brand that hasn’t made much in the past.

Thanks to Ryan Besch for today’s fodder.

This advertisement for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

Thanks to Carl Warner for today’s Fodder submission.

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