JusinGagnicHeaderNew York based artist Justin Gignac is from the school of thought that packaging is the most important part of marketing a product. He believes in it so much that he has enterprisingly began selling trash. Gignac takes ‘hand picked’ pieces of refuse from the streets of New York, sorts them into loosely related groups and places them in simply designed acrylic boxes. So far, he has moved over 1,400 units to buyers from over 25 different countries.

The regular units sell for $50 each, while limited edition ones from events like Obama’s inauguration go for double the usual asking price.

Thanks to Joe Koufman for today’s fodder.

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