MehmetGozetlikHeaderWith his latest series, designer Mehmet Gozetlik raises the question “what would happen if you took iconic brands and minimized the details on their packaging to their absolute minimum?” In many cases, the experiment elevated the brand, bringing a simple and elegant feel to the product. While a few explorations seem to work on the generic product level, most work best at the 3rd level of distillation, where the logo alone functions on a colored field with a particular shape

Read the rest of this entry »

Advertisements