Archives for posts with tag: seasonal branding

BearAndTheHareHeaderUK department store chain John Lewis has become well-known for the high production value of their annual holiday commercials. This year’s festive ad, The Bear & the Hare, could have been produced using standard animation, but the creative team opted for a much more complex and time-consuming hybrid of hand-drawn animation converted into stop motion animation. The making-of video is almost more impressive than the actual commercial.
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Andrew Miller, a agency strategic agent by day, created the Tumblr page Brand Spirit. He is nearly 80% through his 100 day journey of painting branded items stark white. By doing so, he is removing all visual branding and reducing the object to its purest form. Miller has set up some guidelines for this venture; the item must cost less than $10 and be something he already owns, finds or is given to him by another person.

It is interesting how many items are recognizable despite any form of branding.

Thanks to Kevin C. smith for today’s fodder.

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Today’s fodder is in the spirit of the Halloween hangover. Click the link below to see a great example of a seasonal ad that is both creative and pop culture relevant.

Thanks to Casey Boyer for today’s submission.

http://vimeo.com/22984504