Target meets Hollywood.

Today the retail chain released the first installment of a three-episode online mini series “Falling for You”, starring actress Kristen Bell and directed by Phil Abraham of Mad Men. The innovative romantic comedy will allow viewers to literally watch Target’s new Fall line in action and shop over 140 of their top fashion, beauty and home goods.

The campaign will culminate on October 10th in New York City with a live performance.

Check out episode #1