Steven Soderberg’s twisty pharma-thriller “Side Effects” hit theaters today. To create a sense of realism, the studio launched a website for the fictional antidepressant, Ablixa. The website is obviously fake, because the professional consultation link is accompanied by Jude Law’s face, but the commercial is a perfect parody of the pharmaceutical spots we have all become familiar with in recent years.
Thanks to Ken Lawton for today’s fodder.
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